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Overview
Visual market research refers to collecting and analyzing information r
Overview
Visual market research refers to collecting and analyzing information related to competing companies’ visual branding. It involves studying competing brands’ general aesthetics—such as the use of design elements (especially color and typography), design principles, and logo design.
Directions
Review the client briefs linked in the Supporting Materials section. It is recommended that you continue with the same client throughout the course to develop a seamless and thorough understanding of the branding design process.
Next, conduct visual market research for your chosen client and draw relationships between your findings and the target audience’s attributes and design preferences provided in your client brief.
Specifically, you must address the following rubric criteria:
Analyze the commonalities among the brand designs of three of your chosen client’s competitors. Include links to each competitor’s website where you studied the brand’s general aesthetic. Consider the following questions to guide your response:Which design elements and principles are common in all or most of the competing brands’ designs?
Which Gestalt principles have been applied in all or most of the competing brands’ designs?
How have the competitors used colors and typography in their brand design?
Is there a common color palette or typography style among all the brands?
What kind of design similarities do you see among all the logos? Why do you think these similarities exist?
If you were the target audience for the competitor brands, would you be attracted to the competing brand designs? Explain why or why not.
Describe the relationship between your visual market research, the target audience attributes, and the design preferences provided in the client brief. Consider the following questions to guide your response:What relationships exist between the target audience information provided in your chosen client brief and the visual market research that you conducted?
What design similarities did you find among all competitors while conducting the research?
How do the market research findings adhere to the target audience’s design preferences outlined in the client brief?
Explain the importance of visual market research in graphic design. Consider the following questions to guide your response:How does target audience research (competitor and target audience’s attributes and design preferences) help inform design?
What might be the consequences of developing brand design without conducting target market research?
What to Submit
Submit your assignment as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. If you reference any sources in your response, they should be cited according to MLA style.
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