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Post (15 points, 150 – 175 words):
For this response, you’ll be analyzing one of
Post (15 points, 150 – 175 words):
For this response, you’ll be analyzing one of the images posted below. Identify the 1) message of this image, 2) a cultural value, belief or behavior it reinforces, and 3) give specific evidence of at least 2 rhetorical elements that this media used in order to convey its message (these techniques are listed in Analyzing Visual Media and include things like design, audience, rhetorical appeals, etc.). Lastly (4), in your opinion, is this image effective in communicating its message? Why?
Image of a male soldier embracing his young daughter. He is in combat fatigues and they appear happy to be together. There is small text under the image that identifies this man as Specialist Carlos Villarreal. The larger text reads, “Being proud is strong. Making others proud is Army strong.” Beneath that is smaller text that reads, “There’s strong. And then there’s Army Strong. The strength that comes from the character, discipline and job training that the U.S. Army provides as well as money for college. You’ll earn the type of respect that goes beyond a salute. Find out more at goarmy.com/strong.” The U.S. Army’s logo is featured at the bottom of the image. Click for larger version.
Image of a Big Mac sandwich from McDonald’s. The sandwich takes up nearly the entire image, seeming to tower over the viewer, and stands against a bright red background. Text is in front of the sandwich that reads, “The think you want when you order a salad.” The text is large, bold, and in a bright white color, taking up just as much space in the image as the sandwich. At the very bottom of the image is the McDonald’s logo and slogan, “I’m lovin’ it.”
Click for a larger version
Image of famous athlete, Lebron James. He is holding a basketball and wearing his basketball jersey and shorts, and is standing in a position where his face is turned downward from the camera. There is a feeling of anticipation or concentration on his face and in his body language. The background is black, and Lebron himself and the basketball he’s holding are all greyscale. The only color in the image is the red and gold of his jersey, shorts, wristbands, and sweatband. To the left of this image of Lebron is the Nike logo “swoosh” and text that reads, “Nike basketball.com”.
Click for larger version
No peer responses are required for this assignment.
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