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The purpose of this assignment is to develop a creative brief that reflects your
The purpose of this assignment is to develop a creative brief that reflects your marketing goals. The creative brief is an outline of creative communication plan for your marketing communications.
Your creative brief should have NINE components: target audience profile, communication objectives, product/service features and benefits, the positioning of the product, key consumer benefit, creative strategy, tone, support statement, and slogan or tagline.
I strongly recommend that you rigorously follow the ideas and practices mentioned in our textbook (ch-4, p. 53-68). You are required to submit a paper which is no longer than 4-5 pages, 12 point, Times New Roman, double-spaced, one-inch margins.
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