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Brand Persona
For this discussion you will create an audience persona and share it with your classmates for peer review. Make sure to follow the instructions for posting your comments to students’ posts. This exercise will help you understand your brand’s personality and how to communicate it to your customers.
First, choose one of the following scenarios to create a persona:
You are a marketing manager for a…
a new luxury brand in England. Your target audience is affluent men between the ages of 35 and 50 who are interested in luxury goods and have a medium disposable income.
new luxury fashion brand in Saudi Arabia. Your target audience is affluent Saudi women aged 25-45 who are interested in luxury goods and have a high disposable income.
your Company, develop a brand persona that represents your company. You will have to provide a description of your target market like the one above.
Now that you have selected your brand, create a buyer persona for this target audience by sharing the following information in your post.
Buyer Persona:
Name: ____________
Age: _______________
Occupation: ______________________
Income: ____________________
Interests: ______________________
Pain Points: ______________________________
Communication Preferences: ___________________________
Objections/Barriers to Purchase: ________________________________________
Lastly, when you comment on students’ posts, share what you think would be the best strategy for reaching the target audience.
Directions:
Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.
Your initial post should address all components of the question with a 500 word limit.
Reply to at least two discussion posts with comments that further and advance the discussion topic
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