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Change the feedback to around 1000 words. Please mark the changed parts in red. Thank you
Overall
A rather lack-lustre report overall Although there was some
underpinning of academic theories and models with some examples, the general approach lacked in-depth analysis and application. You stated in your introduction that you would be using Schwartz, which was barely mentioned and OCEAN, which you did not mention at all. At this level, you should understand what psychographics is. Branding strategy lacked detail/analysis.
Your writing style is generally good and you addressed the majority of what was required on the assignment brief.
What you did well
A good, clear introduction.
Some good points made in relation to female empowerment.
Your reference list was correctly presented
Where and how you could improve
Your report was lacking in sources overall and there were statements that needed some underpinning, this was also true for statistical information. Overall, the report lacked criticality (and depth) – this is a skill that you need to work on as it is crucial to your future assignments.
The section relating to Hofstede needed more discussion. You did mention Swartz , but there was insufficient application.
You misunderstood what psychographics are – they are personality traits. You wrote about
PAGE 1 PAGE 2 PAGE 3 PAGE 4
PAGE 5
Comment 1
incorrect positioning
Comment 2
Figure 1 should be included here
Comment 3
good example
religion and price for KSA and environmental issues for USA.
OCEAN – section on psychographics is not linked to OCEAN
You did not discuss or appear to fully understand Kapferer’s Brand Identity Model, this flags up a need to learn, and fully comprehend, models and theories in general.
Your branding strategy section for the USA and KSA was very lacking in detail and examples.
Overuse of the phrase ‘bandwagon appeal’. Attention is needed for figure numbers as these were presented incorrectly.
For additional feedback please see comments on the scriipt
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NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.
