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Task 1:
Read the article “How a cheap, brutally efficient grocery chain is upending America’s supermarkets.”Links to an external site.
Provide a one page summary of the article. Now, based on your independent research identify the reasons why Walmart failed in Germany. What cultural factors (in terms of marketing and management) should Walmart have kept in mind in order to succeed in Germany. Tie in your answers with the various cultural factors you learnt in this week’s Module. (350 words)
Task 2 (ATTACHED ARE THE 3 FILES REQUIRED TO DO THIS TASK):
Delta Airlines seek insights into factors that improve customer experiences. Read Analyze Data in Excel
Actions and examine customer satisfaction factors on Customer Survey Data Download Customer Survey Data. Investigate whether flight class influences seat comfort ratings by using the pivot table and chart.
Screenshot and upload the pivot chart and the pivot table of “average” seat comfort ratings (output) by flight class (input).
Interpret the results (150 words)
Task 3:
One marketing experiment discovers that people tend to be more honest and write longer sentences when they are on smartphones compared to desktops. Does your smartphone make you more honest? What are some irrational patterns people have? (2 Paragraph answer)
Reply to 2 classmates: (5 sentence reply)
classmate 1: I had not considered that people are more likely to be honest and write shorter sentences on their smartphones than on their desktops. This conclusion makes sense, however, and I believe I am more honest on my phone than on my desktop as well. The reason people are likely more honest on their phones is because it feels less formal. When I am on my desktop, I tend to write more professionally than I do on my phone. I think that is because I write emails, complete schoolwork, and do work for my job on my laptop instead of my phone. Therefore, I associate my desktop and typing on a keyboard with professionalism. I feel less likely to open up and state my honest opinions on my desktop as a result. I use my phone for texting and using social media apps, so naturally I feel less formal typing on my iPhone. Since I usually speak to friends and family on my phone, and peers and colleagues on my desktop, it makes sense why I would be more willing to be more open and myself on my phone rather than my desktop. The same is likely true for most people, especially in my age group.
When I think about irrational patterns people have regarding marketing research, the idea of absolutism comes to mind. This is a pattern where people think that their beliefs and values are the only right ones. People will disregard other ideas if they do not align with their own, leading to decisions being made with a closed mind. Another irrational pattern is black-and-white thinking. This is also a pattern that leads people to having a closed mind when making purchasing decisions. The idea there this right and wrong makes it difficult to introduce new concepts, products, or services to the population.
Sources
Buhler, Erich R. “Overcoming Irrational Thinking Patterns in Times of Disruption.” LinkedIn, 4 Apr. 1674, www.linkedin.com/pulse/overcoming-irrational-thinking-patterns-times-erich-r-b%C3%BChler/.
classmate 2:
I think that this is a very interesting marketing experiment; in this day and age, people are more attached to their cell phones than ever. Having so much daily screen time on a smartphone as well as access to multiple social media apps whenever and wherever we want may instill a sense of security and trust in users. When we type a response on a smartphone, we’re also accustomed to having an indicator present when someone is actively typing a message. This may prompt us to respond quicker and more accurately. When we type an email or a response on a computer, we have more time to mull over a response and craft it as neatly as we like.
For me, one irrational pattern that comes to mind is emotional decision making. When typing a response on a smartphone, be it a response to an Instagram post or a text, we are able to respond quickly and impulsively. Some responses may be misguided by fear, anger or excitement rather than careful consideration. Because we are able to craft rapid responses, emotions may play a role in a majority of things we post online.
Source:
https://www.bachremedies.com/en-us/explore/blog/20… to an external site..
Task 4:
Pick any foreign country (preferably the one you plan to work on for the final project) and provide a detailed description of its political and legal environment.
Make sure to discuss all the factors mentioned in the recorded lectures.
Once you complete this, provide a one page memo to your managers (you can use Word’s memo template) with a decision on whether or not the company should enter the foreign country based on its political and legal environment. Support your decision with facts. (400 WORDS)
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